Macmillan

Ad Run

The brief: To create a campaign on MediaCo Outdoor’s interactive CityLive touchscreens in Manchester that would kick down any barriers to creative thinking in digital out-of-home.

The answer: A crowd-sourced running experiential event for Macmillan set between two CityLive screens. Facial recognition software was used to link runners from start to finish and then inbuilt software was used to track their time and the total distance run by everybody. Participants could interact with the event by taking and uploading photographs of themselves using CityLive’s inbuilt cameras to share on social media and encourage further donations to the charity.

Credits:

Creative Partner - Andy Sandoz / Creatives - Daniella Murphy and Maria Barata / Planning Director Havas Media - Tom Kislingbury / Head of Production - Barry Cronin / Digital Producer - Adrianne Langley